Strategic Use of Images in Search Engine Optimization
When assessing web page shape and layout, there's a diffused, but strategic way to use photographs in an SEO-friendly manner (past ALT tags) that improves your search rank while allowing you to combine the necessary advertising message(s). Confused? Let’s observe an example:
Suppose you operate a journey site and you want to optimize a given page for the term “Las Vegas resort”. Suppose which you additionally want to include an interesting advertising message consisting of “Book now and save 20%!”. The aforementioned tagline lacks descriptive textual content, however possesses persuasive traits. That being stated, you could want to location the tagline in an photo and the key word (i.E. Las Vegas hotel) in a header tag. This locations emphasis on the desired term, yet nonetheless offers a advertising possibility without compromising keyword consistency.
In other words, pix are a high-quality place to insert advertising messages that lack the necessary key phrases and terms. Leveraging this method will make certain that descriptive text is indexed, while less marketing jargon is left out. The aggregate of keyword-rich content material and attractive messaging will satisfy both sides of the strategic equation.
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